Teachers Health
At Teachers Health, I drove the creation of impactful broadcast campaigns, leveraged consumer research to inform strategy, managed PR & crisis communications, and delivered compelling content that brought the brand’s values to life.
Rare Creatures Co
As the Founder and CEO of Rare Creatures, I led the brand’s strategic direction, content development, and digital marketing, successfully launching and funding the business through crowdfunding initiatives while building a strong, engaged community around the brand.
Australian Beverages Council
At the Australian Beverages Council, I led strategic communications, media relations, and advocacy campaigns, driving industry partnerships, public engagement, and policy positioning to support the organisation’s role as the peak body for the non-alcoholic beverages sector.
Christie Spaces
At Christie Spaces, I led a comprehensive brand transformation, overseeing digital strategy, content development, and marketing automation to enhance brand positioning, drive customer engagement, and strengthen market competitiveness.
Clean Up Australia
At Clean Up Australia, I managed strategic communications and stakeholder engagement, developing impact-driven campaigns that promoted environmental action, strengthened partnerships, and increased public participation in sustainability initiatives.