Teachers Health
At Teachers Health, I managed the national “We’re for Teachers” broadcast and digital campaign and used consumer research to shape strategy and messaging. I also led public relations and crisis communications, and created content that brought the brand’s purpose to life for teachers and their families.
Australian Beverages Council
At the Australian Beverages Council, I reported to the CEO and led marketing and communications for the peak body representing Australia’s $7 billion non-alcoholic beverages industry. I engaged government, regulators and industry members on public policy, marketing regulation and sustainability, and delivered consumer research campaigns with leading international members.
Christie Spaces
At Christie Spaces, I led brand, marketing and communications for a flexible workspace provider operating across Sydney, Melbourne and Brisbane. I worked with the CEO and executive team to deliver a national rebrand, and oversaw digital strategy, content and marketing automation to strengthen the brand’s market position and customer engagement.
Clean Up Australia
At Clean Up Australia, I reported to the CEO and Board and led marketing, communications and community engagement for Clean Up Australia Day, the country’s largest community mobilisation event, and the international Clean Up the World program across Southeast Asia. I led the #BanTheBag campaign with The Project, which secured more than 185,000 petition signatures and contributed to commitments from Victoria and Western Australia to ban single-use plastic bags.